Five Most Expensive URL's

1. Sex.com $12 million
Originally registered by Gary Kremen, a Silicon Valley software salesman, in 1994. Sold in a private sale for a mixture of cash and stock to Boston-based Escom LLC in January 2005.
2. Porn.com $9.5 million
MXN Limited bought its way into the porn industry in May. Brokered by Moniker.com, the deal stands as the largest all-cash URL transaction ever.
3. Business.com $7.5 million
Sold to ECompanies Venture Group, headed by former Disney executive Jake Weinbaum, in 1999. Yet even the highly prized name couldn’t protect the business from the dot-com bust; the site is now a parking lot for other URLs.
4. Diamond.com $7.5 million
Odimo sold this jewel of a site--along with its jewelry inventory--to Ice.com, an online retailer, in May 2006. Ice.com paid cash for the site and an extra $2 million for Odimo’s bling.
5. Beer.com $7 million
Originally owned by Bill Fisher, a Web site developer who also owned Budweiser.com and Guinness.com. Sold to Belgium-based Interbrew, the world’s second-largest brewer by volume, the site now features racy content aimed at a male audience.